16. Cutts attacks the idea of modern life altogether with this soup can. The illustrator uses words such as “overrated” “disillusionment” and “disappointment” to describe today’s society, and by calling it condensed and hugely undernourished suggests our lack of purpose. It could also be a criticism towards the lack of healthy food choices in today’s supermarket.
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17. In this image, Cutts shows his take on the modern brain, completely hacked away with only branding and marketing left. As each person holding a chainsaw and cuts away another piece, they mark their brand further into the brain. This suggests our minds have been completely brainwashed and taken over by consumerism.
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